New store concept

Nuance to roll out new store concept in Malta, from DFNI Online:

After officially opening its new flagship walk-through duty-free store at Stockholm Arlanda airport this week [December 15],The Nuance Group is looking to roll out the concept at other airports in Europe including Malta and Toulouse. The new 1,680sq m (18,080sq ft) outlet features dedicated areas for each product category under the “World of….” concept with educational material supporting each product and traditional Swedish elements and colours translated into the design.

Such concepts could soon be present at airports in Malta—before the start of the tourist season in 2009—and Toulouse, where the retailer said it will “go out of its way” to create a sense of place and offer the same type of shopping experience although on a smaller scale.

The Nuance Group Europe CEO Jean-Paul Bonnel told DFNI: “The ‘World of….’ concept will be rolled out in other Nuance stores as it summarises the work we have done for two years at category management level. We were very keen to show what we have done in the first shop we opened and which happened to be here in Sweden. The walk-through stores in Malta and Toulouse will enable us to present what we have done here in a different format on a smaller scale. The same principles will be applied [in Malta], hopefully with a Maltese touch, giving it a sense of place, which we are keen to achieve at every airport we are in.”...