Tourism turning point

Visitor numbers have been in decline in Malta, but the hope is that 2007 will see new life breathed into the hotel and holidays industry, writes Roger Munn in American Chronicle:

..The Malta hotels and holiday industry are major players in the island's economy, and with unemployment already high, a further drop in the number of visitors next year could have a negative impact not just in tourism but for Malta as a whole. Throughout the year the monthly statistics for the number of tourists visiting Malta have made depressing reading for the Malta hotels, and the next twelve months will be pivotal as to whether the island can stay in the mainstream of holiday destinations, or be relegated to niche travel status..

But the most positive news has come from low cost carrier RyanAir, who have started flights to Malta from London and Dublin. Between announcing the Dublin and London routes and the maiden flight to Malta, Ryanair sold 30,000 tickets. And the new competition has spurred Air Malta, the island's national airline, to make offers of its own. A successful campaign saw two tickets a minute being sold recently.

'Unfortunately,' continue YourMalta, 'The Malta Tourist Authority and The Malta government seem to to make life as difficult as possible for the island's hotel owners and those involved in the holiday industry. A privately run company like Ryanair will achieve more and bring more money on to the island than the Tourist Authority can ever dream of. And Ryanair will probably make a profit out of it while the Tourist Authority is using taxpayers money. We're just waiting for the first set of figures where tourism has risen, and for the Malta Tourist Authority to claim part or all of the credit. In reality if tourist figures do rise it's despite the Tourist Authority, and not because of it'..

'If Ryanair do deliver 85,000 visitors to Malta in 2007 it will stop the perpetual decline in overall tourist numbers,' say YourMalta, 'It depends of course on whether a large number will be new visitors or simply those who would have visited Malta anyway. We believe the likelihood is that a good deal of the 85,000 will be new visitors who hadn't considered a Malta holiday before. With Air Malta fighting back and having successful promotions too there is every reason to feel confident that 2007 will prove to be a good year for Malta tourism. Hopefully it will prove to be a turning point and not a delay in the downward spiral of the last few years'.