Kinnie in the Gulf

Middle Eastern AMEInfo reports on how Simonds Farsons Cisk plc, Malta's largest beverage producers and exporters "have set their eyes on the Gulf". Director Stephen Sultana discusses how they will aggressively promote brands like Kinnie during the next 18 months starting with the United Arab Emirates:

..Farsons is a mid-sized brewery and the beers we produce are typically aimed at the higher end of the market rather than the largely price driven mass market. Clearly, in the UAE we do not aim to attain the same volumes we export to our main European export markets like Italy, but this suits us just fine.'

The Farsons Group is also keen to form partnerships with Gulf beverage producers and distributors to bottle and market their unique, award winning, non-alcoholic drink known as 'Kinnie' in the UAE in order to better cater for the requirements of the market and to tap into the regional export possibilities that a direct presence in the UAE would give them. 'Kinnie' is a rather special, all natural, bitter-sweet sparkling non-alcoholic soft drink made from a secret blend of Mediterranean oranges and aromatic herbs that goes back well over 50 years. 'There's nothing quite like it on the market. It's in a class of its own, since it is neither a cola, nor a lemonade, nor is it an orange drink but something refreshingly different. One taste of 'Kinnie' and you're hooked' says Stephen Sultana 'but then again, I have to say that since its my favourite drink as well!'...