Rebranding Malta

Julian Zarb writes for eturbo news on Malta's rebranding exercise. From travelvideo.tv:

Malta’s tourism industry was established as a solid pillar of the economy in 1958, some six years before the islands’ independence from the United Kingdom. A number of commissioned reports had been written up between 1963 and 1990 to ensure that the industry remains competitive.However, after forty years, the tourism industry in Malta and Gozo could, possibly, be facing the biggest challenge in its entire history – how to change from a British Mediterranean Resort offering sun and sea holidays to a Mecca based on its rich historical patrimony, its culture and traditions as well as its deep sense of hospitality and service...

About the Malta Tourism Authority
Valletta Malta waterfront project taking shape