The Blogging Iceberg

Jeffrey Henning reports on a survey produced by the Perseus Development Corp:

The Blogging Iceberg - Of 4.12 Million Hosted Weblogs, Most Little Seen, Quickly Abandoned
Abandoned Blogs - Active Blogs - Demographics - Forecast - Conclusions - Caveats. Perseus Development Corp. randomly surveyed 3,634 blogs on eight leading blog-hosting services to develop a model of blog populations. Based on this research, Perseus estimates that 4.12 million blogs have been created on these services: Blog-City, BlogSpot, Diaryland, LiveJournal, Pitas, TypePad, Weblogger and Xanga.

Abandoned Blogs

The most dramatic finding was that 66.0% of surveyed blogs had not been updated in two months, representing 2.72 million blogs that have been either permanently or temporarily abandoned. Apparently the blog-hosting services have made it so easy to create a blog that many tire-kickers feel no commitment to continuing the blog they initiate. In fact, 1.09 million blogs were one-day wonders, with no postings on subsequent days. The average duration of the remaining 1.63 million abandoned blogs was 126 days (almost four months). A surprising 132,000 blogs were abandoned after being maintained a year or more (the oldest abandoned blog surveyed had been maintained for 923 days)...